What this deck is for
Use it for a second meeting, when a customer has told you their problem and wants to see how you would solve it. It suits service firms, contractors, distributors and anyone who sells to other businesses.
The deck starts with the customer, not with you. Your company appears in slide six, after they have seen that you understood them.
The slides, in order
![Slide 1, cover: a cover slide reading [The outcome you deliver] for [Customer]](/templates/img/sales/01.webp)
01Cover
The outcome you deliver, for this customer by name. Your company and the date under it.
02Agenda
Five lines, so the customer knows the meeting has a shape and an end.
![Slide 3, what we heard: a points slide reading [The customer's problem, in their words]](/templates/img/sales/03.webp)
03What we heard
The customer's problem, in their own words from the first call, in three points.
![Slide 4, before and after: a before after slide reading [Their week before and after]](/templates/img/sales/04.webp)
04Before and after
Their week today on the left, and with you on the right: what goes away and what they gain.
![Slide 5, how we get you there: a process slide reading [How we get you there]](/templates/img/sales/05.webp)
05How we get you there
Four steps, each with what happens.
![Slide 6, why us: a three cards slide reading [Why customers choose you]](/templates/img/sales/06.webp)
06Why us
Three reasons, each with proof from your own work.
![Slide 7, a customer's words: a quote slide reading [A real customer's words, as they said them, with their permission]](/templates/img/sales/07.webp)
07A customer's words
A real quote from a customer, with their name and title, used with their permission. Leave this slide out until you have one.
![Slide 8, price: a pricing slide reading [One plain line on the price]](/templates/img/sales/08.webp)
08Price
One or two plans with what each includes. Put the plan you recommend second.
![Slide 9, from yes to live: a timeline slide reading [From yes to live]](/templates/img/sales/09.webp)
09From yes to live
A short timeline from kick-off to the first result.
![Slide 10, next step: a closing slide reading [The one thing you ask them to agree to]](/templates/img/sales/10.webp)
10Next step
The one thing you ask them to agree to today, who does what, and by when.
How to present it
- Change the cover and the What we heard slide for every customer. They are the slides that show you listened.
- Ask a question after slide three: "Did we get this right?" A correction then saves the meeting.
- Bring the price yourself. A deck that hides it ends with "we will get back to you".
The same deck in other looks
Harbor
Deep blue covers, clear cards, made to sell. Manrope for headlines.
Keynote
White space, one blue, big type. Inter for headlines.
Clay
Sand and terracotta, a friendly grotesk. Bricolage Grotesque for headlines.
Lumen
Lavender light, violet glow, a rounded modern sans. Plus Jakarta Sans for headlines.
Poster
Tall display capitals, red covers, loud and clear. Bebas Neue for headlines.
Questions
How long should a sales deck be?
Ten slides or fewer. A customer meeting is a conversation. The deck keeps it on track.
Should I send the deck before the meeting?
Send the agenda before, and the deck after, with the next step written in the email.
What if I have no customer quotes yet?
Leave the quote slide out. Never write one yourself. Use the Why us slide to show your own work instead.
Use it in Supernatural
Supernatural: everything your business runs on, with Blue as your part-time admin. Present is one of its apps. In your workspace, you ask Blue for “a sales deck for a customer meeting”. Blue starts from this outline, writes in what you give it, and leaves [brackets] where something is missing. Figures you have not given stay as [add the figure], so no number reaches an audience unchecked. Nothing is made until you say yes.
The beta is free and asks for no card.
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Last updated 3 November 2026.